Privacy Policy
Effective Date: September 18, 2025
At Smile McKinney Dental (“we,” “us,” “our”), we are committed to protecting your privacy. This Policy explains how we collect, use, disclose, and safeguard information through our website smilemckinney.com and in connection with our services. This policy is intended for patients and visitors located in the United States, and is governed by the laws of the State of Texas.
1) Information We Collect
- Personal Information: Name, phone, email, mailing address, appointment details, communications you send us.
- Health Information (PHI): Dental/medical information used for treatment, payment, and operations. PHI is handled consistent with HIPAA where applicable.
- Technical/Usage Data: IP address, device/browser type, pages viewed, referral source, and cookie/analytics data.
2) How We Use Information
- Provide dental services and manage appointments
- Communicate about care, reminders, and practice updates
- Process payments and insurance claims
- Operate, maintain, and improve our website and services
- Comply with legal, regulatory, and audit requirements
3) HIPAA Context & Patient Rights
Our use and disclosure of Protected Health Information (PHI) for treatment, payment, and healthcare operations complies with applicable federal and Texas law. This web Privacy Policy supplements, and does not replace, our federally required Notice of Privacy Practices (NPP). You may request the NPP at our office at any time. Subject to certain exceptions, patients have rights to access, amend, and obtain an accounting of disclosures of PHI, and to request restrictions or confidential communications.
4) Photos, Videos, Testimonials
We may request your written authorization to use patient photos, videos, reviews, or testimonials for educational or marketing purposes. We will not disclose identifiable patient images or treatment details without your explicit written authorization. You may revoke authorization in writing at any time, effective prospectively.
5) Data Security
We implement administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure. To the extent permitted by law, we are not responsible for unauthorized access, breaches, or incidents involving hosting providers, email services, third-party platforms, or network failures that are beyond our reasonable control.
6) Cookies & Online Tracking
Our website may use cookies, pixels, and similar technologies (e.g., Google Analytics, social media pixels) to measure traffic and improve user experience. You can control cookies through your browser settings; disabling cookies may impact functionality. Third parties may collect data pursuant to their own privacy policies.
7) Third-Party Services & Links
We may link to or integrate with third-party services (e.g., patient portals, payment processors, financing partners). Your use of those services is governed by their policies and terms. We are not responsible for third-party practices.
8) Information Sharing
- With service providers that support our operations (e.g., IT, billing) under appropriate safeguards
- With insurers and other providers to coordinate treatment and payment
- As required by law, subpoena, or court order
- With your authorization, where required
9) Children’s Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children online without appropriate consent.
10) Texas Law, Venue & Contact
This Policy is governed by the laws of the State of Texas, without regard to conflicts principles. Exclusive venue for disputes shall be in courts located in Collin County, Texas.
Contact Us:
Smile McKinney Dental
2301 Eldorado Parkway, Suite 500, McKinney, TX 75070
Phone: (972) 542-3005 · Email: smilemckinney@gmail.com
11) Accessibility (ADA)
We strive to provide an accessible website. If you experience difficulty accessing content, please contact us so we can assist and improve our accessibility features.
12) Changes to this Policy
We may update this Policy periodically. Changes will be posted here with an updated effective date. Material changes may also be communicated through additional notices.